GTA 6 takes over Selfridges
Selfridges London and Manchester opened a GTA 6 pop-up on November 9 with 60+ merch items, a £2,500 Goodtime State Varsity Jacket and a West Coast Customs Grotti Cheetah listed for £1 million. Runs until November 28.
Published
Vice City just landed on Oxford Street. On Monday, November 9, 2026, Selfridges opened a full GTA 6 takeover at its London flagship, with merchandise also going live online. VGC says the activation is at Selfridges London and Manchester and runs until November 28.
Rockstar’s Newswire has not posted its own write-up of the store. Coverage so far is from retailers, fans on the ground and the games press.
What’s in the store
- 60+ merch items: tees, jackets, caps, bags, mugs, dartboards, pins, basketball kits, keychains, luggage tags and more (VGC’s full price list).
- More than half of the range is described as Selfridges-exclusive, including the top jacket.
- Window / floor display: GTA 6 lighting and theming, plus a Grotti Cheetah-style sports car. GameSpot (via IGN) calls it a blue Grotti Cheetah Classic; Insider Gaming says a classic Ferrari was flown in from Miami for the takeover; Polygon also notes a Leonida alligator statue.
- Online demand was huge: VGC reported queues of more than 100,000 people when it published; Insider Gaming said almost all exclusive stock was gone by 09:40 GMT.
The prices that made people stare
| Item | Price | Notes |
|---|---|---|
| Goodtime State Varsity Jacket | £2,500 (~$3,300) | Selfridges exclusive; GameSpot and VGC say sold out fast |
| Black Varsity Jacket | £1,750 | GameSpot: also sold out |
| Vice City Manatees Football Helmet | £450 | VGC list |
| Vice City Manatees Starter Jacket | £280 | VGC list |
| GTA VI Winmau Dartboard Set | £275 | VGC list |
| Burger Shot Apron (Hedley & Bennett) | £250 | VGC list |
| Tees / caps / mugs | from about £5–£75 | Many reported sold out online within hours |
The Goodtime State jacket is the headliner: Rockstar and GTA VI branding on the front, game imagery on the sleeves, and - per GameSpot - an alligator in sunglasses with a drink on the back.
The £1 million Grotti Cheetah
Insider Gaming later reported that the display car is not just set dressing. Quoting Selfridges Personal Shopping:
Few cars epitomise GTA quite like the Grotti Cheetah. For the launch of GTAVI, Rockstar Games collaborated with West Coast Customs to bring an icon to The Corner Shop. Painted in Vice City’s signature pink and blue hues, this customised retro sports car is available to purchase for £1 million via Selfridges Personal Shopping.
That ties the London window to Rockstar’s Miami car campaign with West Coast Customs (six real GTA VI cars built for promotional shoots).
How it fits the wider campaign
This is Rockstar’s biggest UK retail push so far, after weeks of Miami / Vice City street marketing. GTA 6 launches November 19, 2026 on PS5 and Xbox Series X|S. Related: GTA VI: The Festival, Miami and preload files.
Stock tip
Prices and stock move fast. Check Selfridges.com and the London store floor for live availability - several exclusives were already gone Monday morning. RockstarINTEL reported that Manchester and Birmingham Selfridges carry a smaller clothing selection, not the full London Corner Shop display.
We’ll update this page if Rockstar posts an official Newswire or if Selfridges confirms restocks.
- VGC - Selfridges London has launched a huge Grand Theft Auto 6 store with 60+ items for sale (Nov 9, 2026, 10:07)
- GameSpot - GTA 6 Jacket That Costs $3,000 Sells Out Immediately (Nov 9, 2026)
- Insider Gaming - Insane GTA 6 Takeover Arrives in London's Selfridges Store (Nov 9, 2026)
- Insider Gaming - GTA 6's Grotti Cheetah Can Be Bought For £1 Million (Nov 9, 2026)
- Polygon - GTA 6 jacket that costs $3,000 immediately sells out (Nov 9, 2026)
Quick answers
Where is the GTA 6 Selfridges takeover?
VGC reports it opened Monday morning, November 9, 2026, at Selfridges London (Oxford Street / Bond Street) and Manchester, and runs until November 28. RockstarINTEL later said Manchester and Birmingham also carry a smaller merch selection without the full London display.
How much is the GTA 6 Goodtime State Varsity Jacket?
£2,500. GameSpot and VGC both reported it sold out quickly online. A black Varsity Jacket is listed at £1,750 and was also reported sold out.
Can you buy the Grotti Cheetah at Selfridges?
Insider Gaming quotes Selfridges Personal Shopping listing the West Coast Customs Grotti Cheetah (customised Ferrari Testarossa in pink and blue) for £1 million. Treat stock and availability as changing by the hour.
Gear up for Leonida
- Grand Theft Auto VI Pre-order: $79.99 Standard / $99.99 Ultimate Check price →
- PlayStation 5 console GTA 6 launches on PS5 Check price →
- Xbox Series X Also day-one on Xbox Series X|S Check price →
- 2TB NVMe SSD for PS5 Open-world games eat storage Check price →
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